SmileyWorld, Bluw Plan Novelties

SmileyWorld has partnered with U.K. novelty and toy company Bluw for a line of gifts and fashion accessories.

The range will launch across the U.K. at retailers including Urban Outfitters, River Island and TopShop this fall/winter. SmileyWorld plans to expand the further into Europe and to the U.S. by 2015. 

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