The Smiley Company has partnered for two new brand extensions for the Smiley brand–a line of toys from Hoptimist and a limited edition Pony sneaker.
Originally created by Danish cabinetmaker Hans Gustav Ehrenreich in the 1960s, the hoptimist figures were re-introduced in 2009 by the company Hoptimist. The Smiley Company has partnered with Hoptimist for a range of springing smiles in a variety of colors, available in Denmark, Sweden, Germany, Holland, Belgium, Spain, France and the U.S.
The Smiley Company has also teamed up with American footwear and apparel brand Pony for a limited edition version of the M100 sneaker. The high-top sneakers feature the original Smiley logo on a yellow and black palette.