SmileyWorld, owners of the classic smiley face brand, have launched a series of new apparel and accessories partnerships that will bring smiles to shops around the world.
New partners for the brand include:
- Fyodor Golan with a two-piece collection that will be available at the Smiley Flagship store in London;
- Urban Outfitters Clothing for a range of tees for Valentine’s Day;
- Pull & Bear shops worldwide for a two-piece womenswear collaboration set to launch this spring/summer;
- Nanette for a sunglasses range;
- Cardelicious in the U.K. for a new collection of greeting cards featuring the Smiley Original brand; and
- TopShop for apparel ranging from sweatshirts to leggings, now available in the Smiley flagship store in London and on the TopShop website.