SmileyWorld Adds Apparel

SmileyWorld, owners of the classic smiley face brand, have launched a series of new apparel and accessories partnerships that will bring smiles to shops around the world.

New partners for the brand include:

  • Fyodor Golan with a two-piece collection that will be available at the Smiley Flagship store in London;
  • Urban Outfitters Clothing for a range of tees for Valentine’s Day;
  • Pull & Bear shops worldwide for a two-piece womenswear collaboration set to launch this spring/summer;
  • Nanette for a sunglasses range;
  • Cardelicious in the U.K. for a new collection of greeting cards featuring the Smiley Original brand; and
  • TopShop for apparel ranging from sweatshirts to leggings, now available in the Smiley flagship store in London and on the TopShop website.

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