Smiley Unveils Slate of NA Licensees

Strategic Partners, Daydreamer LA, Body Rags and more will expand the emoticon brand’s reach in North America.

The Smiley Company has revealed a raft of new licensees and upcoming launches in North America and Latin America.

First, the company has teamed up with Strategic Partners for a range of Smiley-themed medical scrubs, which will be available at Walmart.

The company has also partnered with Daydreamer LA to launch a new apparel collection at Bloomingdales.

Meanwhile, Body Rags is on board to supply a line of apparel and accessory products to retailers such as Kohl’s, Nordstrom, Pac Sun and Urban Outfitters.

Meanwhile, in Argentina, Smiley and TodoModa have joined forces for a host of backpacks, earmuffs, jewelry and stationery highlight SmileyWorld’s emoti-mania style guide.

“We’ve had an extraordinarily good 12 months, with growth globally of 39 percent at retail and more and more interest in the brand as the industry recognizes us as the original brand and leader behind the contemporary Emoji phenomenon,” says Nicolas Loufrani, chief executive officer, Smiley. “We have picked up three major licensing awards across the globe and it’s great to be recognized as the leading licensing lifestyle brand in the business.”

The Smiley Company will also showcase its new Egg-Moji venture at Licensing Expo, May 23-25.

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