Smiley Readies for Small Screen

The iconic Smiley brand is ready for its television debut. Brand owner SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series around the brand for kids 4- to 7-years-old.

“Smiley has been more than a spirit and philosophy. It’s a wonderful reminder to people everywhere of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you," says Nicolas Loufrani, chief executive officer, Smiley. "Working on a TV series for kids today enables us to spread our values to younger audiences throughout the world, making it a happier place. It’s a natural expansion, after 42 years of success, to give life to the famous brand founded by my father and the emoticons I created in 1997.”

“With the Smiley characters, we have the ability to create a fascinating universe of comedy and adventure, aspirational to our audience," says Sandrine Nguyen, executive producer, OuiDo! Productions. "The possibilities for character development are endless and we believe we can make a magical show.” 

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