Hallmark Cards has introduced a new range of greeting cards, stationery and gift wrap from actress Sarah Jessica Parker.
Parker collaborated with the creative team at Hallmark to develop the design themes and editorial tone of the collection, which includes more than 70 cards for birthday, friendship, love, thank you, congratulations, wedding and baby.
The range also includes note cards, stationery, gift bags and boxes in two coordinated collections.
The collection is available now exclusively at Hallmark Gold Crown stores with additional seasonal collections planned for Valentine's Day, Mother's Day, graduation and holiday.
"Ms. Parker is not just another celebrity. Like many Hallmark shoppers, she is a very busy wife and mother who cherishes and celebrates the important relationships in her life," says Jack Moore, president, Hallmark Gold Crown. "Through this partnership, we were able to combine Hallmark's expertise in meaningful connections with Sarah Jessica Parker's unique, bold and modern aesthetic to create a truly gorgeous, timeless collection for today's woman."