The Simpsons, Renault Partner for Car Launch

The Simpsons family will soon be exploring the real world in a deal between Twentieth Century Fox Licensing and Merchandising and Renault, enabling the use of The Simpsons characters to promote the launch of the new 2008 Renault Kangoo, out this month.

The multi-territory deal covers 29 countries, principally across Europe, with The Simpsons family featured in ads for TV and the Internet, as well as outdoor and print advertising.

In addition, The Simpsons will appear in every aspect of the marketing campaign—from direct mail to customer loyalty kits, showroom decorations to giveaway materials, and the Simpsons campaign will have its own micro-site.

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