‘Simon’s Cat’ Paws at Apparel, Mobile Accessories

Isaac Morris and Caseable are on board to expand the animated brand across North America.

NORTH AMERICA–Endemol Shine North America has tapped Isaac Morris and Caseable for new products celebrating the 10th anniversary of the U.K. animated property “Simon’s Cat.”

First, Isaac Morris will develop apparel, accessories, homeware and collectibles that feature imagery and characters from the television series. The new products are set to launch across the U.S. and online later this year.

Meanwhile, Caseable will design and manufacture a line of branded smartphone, tablet and other media cases. The range will be available online at Caseable.com and through select partners including Motorola, Sony, Acer and QVC.

“‘Simon’s Cat’s’ loveable characters and the relatable themes in the TV series have clearly resonated with the U.S. audience,” says Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America. “Many leading brands have taken notice and the response from U.S. licensors speaks to the power of the series’ universal appeal.” 

Additionally, Isaac Morris will showcase its new products at MAGIC, Feb. 12-14, in Las Vegas, Nev.

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