Silvergate Plans Peter Rabbit Easter Promo

Silvergate Media is promoting Peter Rabbit this Easter in a national U.K. campaign that is being held in partnership with The Entertainer, Penguin U.K., Immediate Media and Vivid Imaginations.

The Peter Rabbit and the Great Easter Adventure campaign is designed to support the launch of toys and the official Peter Rabbit magazine this month.

The first issue of Peter Rabbit magazine, on stands April 9, includes a map of Peter’s home in the Lake District National Park home that highlights locations from the TV show. Fans can solve clues on the map for the chance to win a weekend stay for a family of four in the national park and other prizes.

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