Crayola has signed a multi-year deal with Silver Dolphin Books for branded activity books and kits in North and Latin American.
Silver Dolphin is now planning a series of educational books and activity kits that feature Crayola products. The first titles in the series–Drawing, Painting and Sidewalk Art and Games–will be available this fall, with additional titles planned for later in the year. All the activity books will be packaged with Crayola products.
“Crayola always has been a trusted, go-to source for moms and kids, inspiring creative ideas and providing quality tools that are colorful, fun, and educational,” says Warren Schorr, vice president licensing, Crayola. “We are very happy to have a committed partner like Silver Dolphin to help create new tutorial content in innovative formats.”
Silver Dolphin also recently announced plans for a line of books featuring Hasbro’s Play-Doh brand. To read more, click here.