Acquisition will allow the drinkware brand to further expand its retail presence.
Silver Buffalo, a housewares and home décor company, will acquire the drinkware brand Snackeez and all its intellectual property assets from Ideavillage.
Following the acquisition, Silver Buffalo will aim to expand the brand’s retail presence as well as accelerate its growth through category expansion.
“We are very happy to have found a great home for our brand with Silver Buffalo” says Andy Khubani, chief executive officer, Ideavillage. “With their strong position in the market, and enthusiasm for the brand they are the right company to grow the brand’s retail presence and take it to its next level of success.”
Additional terms of the agreement were not disclosed.
“Snackeez is an iconic brand that resonates with kids and parents throughout the world,” says Greg Alprin, executive vice president, Silver Buffalo. “It aligns perfectly with our strategic focus and we are very excited to build upon its strong foundation and by the potential to expand Snackeez into new categories.”