Shell to Headline Motorsports Café

Global energy company Shell has signed on as the headline sponsor of the new Motorsports Café feature area at Licensing Expo 2014.

The 5,500-square-foot Motorsports Café will be centrally located within the Brands & Agents zone of the trade show and will educate attendees about motorsports licensing.

"As a sustainable energy company with global brand awareness, we are thrilled to announce that Shell will be the official sponsor The Motorsports Café,” says Jessica Blue, vice president, Licensing Expo. “The motorsports area is a brand new highlight for the 2014 show and one that will add value and excitement to attendees' experience at Licensing Expo 2014. The brands featured within the Motorsports Café will not only showcase all things motorsports, but will offer exceptional licensing and brand extension opportunities as well.” 

Several of the top sanctioning bodies in the motorsports industry including The National Hot Rod Association and SCORE International Off Road Racing will also take part by featuring racing cars and drivers.

Licensing Expo will further partner with motorsports experts RACE Motorsports Marketing and Hot Import Nights to organize and promote the new feature.

“Shell’s first year at Licensing Expo promises to be a spectacle. The Motorsports Café Sponsored by Shell, coupled with our two booths, will showcase how Shell and innovation are simply inseparable,” says Jack Stokes, licensing manager, TSBA, Shell’s licensing agent. “We are seeking licensees across multiple categories, from car care to apparel, and cannot wait to see the opportunities that will arise.”

Attendees will also find additional motorsports companies on exhibit at Licensing Expo such as Polaris Industries, Lamborghini and Dorna Sports.

Licensing Expo 2014 will take place at the Mandalay Bay Convention Center in Las Vegas, Nev., June 17-19.

For more information on Shell licensing opportunities contact info@tsbagroup.com.

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