Shelcore Taps Cundari to Refresh Brand

Shelcore tapped Cundari to launch a marketing and global advertising campaign with a goal of rebuilding the brand. Plans include a $4 million print, broadcast, and online campaign slated for the fourth quarter. Cundari will also play an active role in evaluating and potentially redesigning Shelcore product packaging while also assisting in the development of a new Web site.

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