‘Sesame Street’ Heads Outside with Green Toys

Elmo, Abby Cadabby and other characters inspire new line of outdoor activity sets.

NORTH AMERICASesame Workshop has teamed up with Green Toys to unveil a host of “Sesame Street”-branded outdoor activity sets during this year’s Toy Fair, Feb. 17-20.

The upcoming toy line will include Abby’s garden planting activity set, which allows kids to grow their very own garden with Abby Cadabby, Elmo and other characters; the Elmo and Abby watering can outdoor activity set, which includes a watering can, rake, shovel and two seed packets, as well as the watering can activity guide;  and the Elmo explores outdoor activity set, which includes a bucket, rake, shovel and the Elmo explores activity guide.

“We are excited to enter into this partnership with Sesame Workshop and expand our award-winning line to feature one of the pre-eminent children’s properties in the world, ‘Sesame Street,’” says Charlie Friend, president, Green Toys. “This licensing venture is new for our company and is a natural step for us as we continue to increase our distribution both in the U.S. and overseas. I can think of no better partner than Sesame Workshop, an organization that shares the same core beliefs, values, and commitment to the well-being of preschool-aged children.”

The “Sesame Street”-themed products will be available to preview at booth #1969 and will be available via online retailers and specialty stores worldwide.