Sesame, MetLife Focus on Finances

The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to create multimedia programs designed to help advance financial capability among low and moderate-income families with young children throughout the world.

MetLife Foundation and Sesame Workshop will create research-based programs and educational content intended to increase knowledge about financial strategies among low-income families worldwide and to help them realize their financial goals.

The partners expect to launch the initiative in up to 10 countries over the next five years, reaching close to 75 million people. Programs in Brazil, China, India and Mexico will launch in 2014, with expansion into Europe and the Middle East to follow.

Part of the program will also include the participation of a coalition of local partners to help deliver the programs to families.

“Sesame Workshop has a proven track record of educating communities in need worldwide and positively impacting behavior,” says Dennis White, chief executive officer and president, MetLife Foundation. “We see our partnership with Sesame Workshop as a powerful way to advance our new vision for financial inclusion throughout the world, and we look forward to collaborating over the next five years to help more families prepare for their futures.”

MetLife Foundation and Sesame Workshop previously partnered to bring critical healthy habits messaging to children and caregivers in Brazil, India, Mexico and the U.S.

“Since 2009, Sesame Workshop and MetLife Foundation have effectively partnered to bring critical messages and content to children and caregivers, using the power of multiple media platforms and the Sesame Street Muppets,” says H. Melvin Ming, president and chief executive officer, Sesame Workshop. “With this new commitment, we are expanding our partnership to address the essential issue of financial inclusion by including practical everyday lessons of basic numeracy, self-regulation and other key social skills to provide valuable educational experiences and resources.”

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