Sequential Readies for William Rast U.S. Debut

Sequential Brands Group’s William Rast apparel brand will make its U.S. debut exclusively at Lord & Taylor this fall.

The global fashion brand will launch its Fall 2014 collection with full concept shops featuring men’s and women’s sportswear, outerwear and denim at all Lord & Taylor stores and online beginning in mid-August.

A highlight of the new fall collection is the introduction of a men’s tailored line created through a partnership with Peerless Clothing.

The upcoming U.S. launch follows a fall 2013 rollout in Canada at The Bay and spring 2014 debut in Europe across seven leading retailers. 

“We have big plans for the launch of William Rast in the U.S. and are thrilled to be partnering with Lord & Taylor to deliver a new fresh collection to our core consumers,” says Trace Ayala, co-founder and newly named creative director, William Rast. “When developing the fall line, we wanted to add a tailored aspect of what we originally created and focus on bringing a sharp, sophisticated look to the brand.”

Additional categories including men’s dress furnishings (dress shirts, ties and accessories), premium label denim, and men’s bags, belts and small leather goods will be available beginning in spring 2015.

“We are thrilled with the early success we have seen on the global roll out of William Rast,” says Yehuda Shmidman, chief executive officer, Sequential Brands Group. “With a strong team in place and strengthened commitment from the brand’s co-founders and our global retail partners including Lord & Taylor, William Rast is well positioned for continued future growth.”

The brand’s current licensing partners include FDJ French Dressing, Peerless Clothing, PVH Corp., Gold Medal and RGA Leatherworks.

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