Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
The relaunch will include new licensing partners and the launch of a multi-channel e-commerce platform that will be developed by Delivery Agent, Inc. at FranklinMint.com.
A fully integrated marketing campaign to promote the 50th anniversary of the Franklin Mint’s founding, including a commerative 50th anniversary logo and limited edition product offering will launch in October with a strong lineup of licensing partners.
Separately, Sequential has entered into three additional licensing agreements for the brand.
Photo File will offer custom framed photography and specialty art collages across multiple categories including sports, film, entertainment and religion; Whitman Publishing will produce custom co-branded books; and TN Marketing will develop direct-to-consumer programs for limited edition collectible products including coins, stamps, knives and die-cast items for the U.S. and Canada.
“This is an extremely exciting time for The Franklin Mint as it celebrates 50 years of unparalleled excellence in the collectible and keepsake industry,” says Rick Platt, group president, Sequential. “The keystone to the successful re-launch of the Franklin Mint business begins by activating partnerships with top-level licensees coupled with strategic retail partners, which will be in place as we enter the fourth quarter of 2014 and holiday season.”