Sequential Hires New CMO

Sequential Brands Group has appointed brand strategist Jameel Spencer as chief marketing officer.

In his new role, Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands that include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.

In addition to his role as CMO, Spencer will continue to work with longtime clients Shawn Carter Enterprises and Sean "Diddy" Combs under his own agency Brand Matter, a subsidiary of Sequential Brands Group.

Most recently, Spencer served as executive vice president of global marketing at Iconix Brand Group where he was directly responsible for the marketing efforts of Rocawear, Starter, Umbro, Sharper Image, Marc Ecko Cut & Sew and many other top brands. Prior to that he was president of Blue Flame Marketing + Advertising and chief marketing officer at Bad Boy Worldwide Entertainment, where he oversaw all of Sean "Diddy" Combs' portfolio of brands, as well as corporate clients including Calvin Klein, Anheuser Busch, RJ Reynolds, Perry Ellis and Microsoft. In 2005, he left to join Shawn Carter Enterprises as CMO of Rocawear, where he was responsible for all marketing efforts for the apparel brand, as well as an integral contributor to crafting Shawn "Jay-Z" Carter's personal brand and associations with corporate partners.

"We're thrilled that Jameel Spencer has chosen to join Sequential,” says Yehuda Shmidman, chief executive officer, Sequential Brands Group, to whom Spencer will report. “Jameel is a highly regarded, strategic marketer, and having him on board will significantly help us capitalize on our momentum and ensure the success of our brands." 

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