"With Yehuda's proven track record, we are confident that we have the leader in place to execute our brand management and licensing playbook going forward,” says William Sweedler, chairman, Sequential. “Sequential is embarking on the launch of the William Rast brand at J.C. Penney, and it has signed new cornerstone licensing agreements for its DVS and People's Liberation brands. Under Yehuda's direction, we look forward to Sequential continuing to build on the organic growth of its current brands and executing its pipeline of accretive acquisitions."
Shmidman previously served as chief operating officer of Iconix Brand Group, the second largest licensor in the world after Disney and one of the largest apparel licensors in the world. During his seven years at Iconix, the company’s market capitalization more than quadrupled and its brand portfolio grew from five brands to more than 25 consumer brands across fashion, home, consumer electronics and entertainment.
"I believe Sequential is uniquely positioned to become one of the leading brand management platforms in the world, and I am thrilled to be joining the organization as CEO to lead the charge," says Shmidman. "In establishing the vision of this company, and by providing the capital to execute, Bill Sweedler and Tengram Capital Partners founded Sequential with a clear business plan and an equally clear path to achieve its growth objectives. I am delighted for the opportunity to lead the team, and I am looking forward to working closely with the board of directors to build Sequential Brands Group in the years ahead."
Based in Pacific Palisades, Calif., Sequential’s brand portfolio includes William Rast, People's Liberation and DVS Shoe Company.