Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships, bringing the total number of licensees for the brand to 25.
The new licensees include Beatrice Home Fashions for bath and pet products; Home Fashions International for outdoor decorative accents; International Home Miami for outdoor furniture; Tervis for tumblers; and Victoria Classics for utility bedding. International Home Miami already has product in the marketplace and the other four lines will debut at retail in 2014.
Among the three licensees that extended their agreements are First American Brands for fragrance; Bernette Textiles for men's sportswear; and The Moret Group for women's sportswear. The Moret Group will also be launching intimates and sleepwear in 2014.
"It is an exciting time for the Caribbean Joe brand,” says Rick Platt, group president, brand management, Sequential. “What started as an apparel line has turned into a full lifestyle brand and with our new focus on home, we feel confident that we are
offering a wide range of exceptional products to our retail partners. These categories are all natural choices for brand extensions. The new assortments will feature the rich array of intoxicating colors, one-of-a-kind prints and unique embellishments that convey the island heritage of the brand.”