Seltzer Takes on Nautilus

Home fitness equipment company Nautilus has appointed the Seltzer Licensing Group to develop a licensing program for its Nautilus and Bowflex brands.

“Our design and innovation heritage has positioned Nautilus and Bowflex as best-in-class brands for home fitness products. We see great potential in expanding these brands through new licensing opportunities that will deliver high-quality fitness solution products to consumers while further solidifying their position as the most recognized and respected brands in the home health and fitness market,” says Bruce Cazenave, chief executive officer, Nautilus. 

The Seltzer Licensing Group plans to extend the brands into new categories that will complement Nautilus’ current health and fitness offerings.

“We look forward to matching these highly regarded, well-known brands with best-in-class licensees that are driven by a passion to help consumers live a healthy lifestyle and achieve their fitness goals,” says Stu Seltzer, president, The Seltzer Licensing Group. “We are excited to partner with the fitness experts at Nautilus to advance new licensing opportunities as a key component of the company’s strategic development plan.”

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