SeaWorld Orlando is launching its new attraction Antarctica: Empire of the Penguin with a live tour and mobile app.
Over the next few weeks, SeaWorld is taking over malls and consumer travel shows with its Epic Voyage live experience designed to give families a taste of the new attraction with a massive ice dome, interactive virtual reality, photo opportunities, Antarctica-themed games, giveaways and live penguins.
The Epic Campaign launched Jan. 19 in New York City and is traveling to seven other key markets in advance of Antarctica: Empire of the Penguin’s spring launch.
Additionally, a new mobile app allows fans around the world to take part in the action with behind-the-scenes teaser videos, tour details, penguin fun facts and trivia and an augmented reality Antarctica. The app, “SeaWorld’s Antarctica,” is available for today for iOS devices, with an Android version coming soon.