Sears Debuts Seventeen Line

Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.

Produced by the Adjmi Apparel Group, the collection includes 83 SKUs across apparel, accessories and footwear including leggings, vests, jackets, dresses, cardigans, blouses, handbags, jewelry and more.

"As we continue to transform the Sears apparel business, we are working to create deeper, exclusive brand relationships that both engage our members and increase the level of fashion across multiple channels," says Sheila Field, chief marketing officer, apparel, Sears. "By combining the influence and fashion credentials of Seventeen magazine with the broad reach and integrated retail leadership of Sears we can bring the teen shopper the styles she wants with the enhanced shopping experience she has come to expect."

The full collection is now available at 450 Sears stores across the U.S. and on the Sears and Shop Your Way websites. Sears will also feature specialty shops with Seventeen signage, charging stations and interactive elements such as digital magazine content and social feeds at 10 locations across the country.

"Seventeen magazine is a trusted leader in the teen market, and fashion is one of its core pillars, so a clothing line is a natural extension for the brand," says Glen Ellen Brown, vice president, Hearst Brand Development. "Sears' digital capabilities, along with its enormous distribution in an integrated retail model makes the Seventeen collaboration a natural fit, providing teens easy access to on-trend and affordable apparel, available across every platform."

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