Scientific Games Signs Deal with Hasbro for UK Gaming

Games Media, a wholly owned subsidiary of Scientific Games, signed a three-year licensing deal with Hasbro for amusement with prize (AWP) and skill with prize (SWP) gaming machines in the UK and Ireland for Monopoly, Cluedo, Yahtzee, Connect 4, Trivial Pursuit, and Battleship.

Michael Fuller, head of digital media and gaming Europe for Hasbro, says, “We are pleased to expand our relationship with Scientific Games in Europe through Games Media. Games Media is the leader for digital development in its sector and has repeatedly demonstrated its ability to showcase Hasbro's premium brands in new ways that resonate with the players.”

Adds Steve Murray, development director of Games Media, “Working together, Hasbro and Games Media can maximize Hasbro’s brand values, creativity, and future ideas in conjunction with Games Media’s game development and marketing skills in the ‘pay per play’ sectors. We are excited about this relationship, especially as the pub sector begins its transformation from stand-alone analog games to digital and downloadable. Content will become even more important, and we look forward to bringing to market the numerous Hasbro licensed games that we now have in the pipeline.”

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