Santoro Builds Merchandise Lineup

Design house teams with long-term partners for new Gorjuss and Kori Kumi products.

Santoro London has tapped licensees Dekora Innova, Undercolors of Benetton, Design Objective and Panini España for new products featuring Gorjuss and Kori Kumi.

First, Spanish licensee Dekora Innova has launched a new range of Gorjuss baking accessories and confectionary products. The line includes sugar discs, cake candles, candy canes, candy floss and more. Meanwhile, 3D candles, chocolate cake plaques, cupcake decoration kits and cake sprinkles are scheduled to launch in 2017.

Additionally, readymade cakes featuring Gorjuss designs will be available from Carrefour and Mercadona’s instore bakeries.

Meanwhile, long-term licensing partner Undercolors of Benetton is developing a new Kori Kumi collection for fall/winter 2017. The 30-piece range will include nightwear and underwear for women, girls and newborns and will be available in Benetton’s stores worldwide.

Santoro has also partnered with craft licensee Design Objectives for a new Vintage Rose product range, which includes a wheelable tote case for crafters, craft storage wrap, Oops-A-Daisy card-making compendium, a scrapbook set, fabric paints, metal dies, stamps and more. The line is now available in the U.K. and internationally.

Finally, Panini España has launched its second Gorjuss collectable photocard collection in Spain. The range will also start to roll out into other European and South American territories throughout 2017 and 2018.

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