Warner Bros. Consumer Products, in partnership with DC Entertainment, and Sanrio have teamed up for a Hello Kitty x DC Comics cross-over.
The new brand collaboration will feature Hello Kitty dressed up as DC Comics Super Heroes including Wonder Woman, Superman and Batman.
“Character cross-overs have been a classic Hello Kitty spin off for years and our fans are always in search of the latest collaborations,” says Roberto Lanzi, operating officer, Sanrio. “We are sure that this project will soon create a new collection fever.”
Set to debut around the world in 2014, the heroic Hello Kitty will appear on apparel, accessories, footwear, stationery, publishing, personal care, promotional products and food products from a variety of licensing partners.
“Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties,” says Brad Globe, president, WBCP. “This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties.”