Sambro Cooks Up 'MasterChef' Products

The new merchandise collection will highlight the competitive and aspirational aspects of the cooking TV series.

EUROPE–Endemol Shine Group has tapped Sambro to produce a multi-category range of merchandise based on the competition series “MasterChef.”

Under the terms of the agreement Sambro will create a range of products that reflect both the competitive and aspirational aspects of the show. Further details regarding the product line have not been disclosed.

“‘MasterChef’ is a truly global phenomenon, loved by audiences of all ages,” says Frances Adams, global director, brands and licensing, Endemol Shine Group. “The new products from Sambro will be a fantastic addition to our diverse, multi-platform ‘MasterChef’ licensing program and a great way for our youngest ‘MasterChef’ enthusiasts to develop their cookery skills.”

“Everybody loves ‘MasterChef’ whether you are a novice or an aspiring chef yourself–our ranges will most definitely get the whole family involved,” says Nikki Samuels, licensing director, Sambro. “We’re hoping to inspire even more people to get the cooking bug and hope 2018 sees even more people getting creative in the kitchen.’

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