Sam Edelman Expands Beyond Shoes

 

Brown Shoe Company has tapped apparel manufacturer Kellwood Company to expand the Sam Edelman footwear brand with new women’s, junior’s and girl’s apparel.

The new collection will include tops, sweaters, bottoms, dresses and jackets with a similar design aesthetic to Edelman’s shoes.

“Apparel is the cornerstone of our expanding lifestyle presentation. The goal has always been to dress the Sam Girl head-to-toe in my designs, and now it’s a reality,” says Edelman, founder, Edelman Shoe and division president, Sam Edelman, Brown Shoe Company. “Adding apparel closes the gap in making Sam Edelman a complete lifestyle brand.”

Distribution will be targeted to leading department and specialty stores where Sam Edelman shoes are sold, as well as Sam Edelman retail stores and Sam Edelman.com, with the line arriving on shelf in fall 2014.

“We are delighted to work with Sam and his team to continue building Sam Edelman into a global lifestyle brand,” says Jill Granoff, chief executive officer, Kellwood Company. “This partnership supports Kellwood’s strategy of investing in sizable, well known, high growth potential brands in the contemporary and junior’s space.”

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