Sakar will debut its Speed Racer consumer electronics collection to the trade at the International Toy Fair in February 2008. The collection will include digital still and video cameras, alarm clock radios, walkie-talkies, flashlights, MP3 players, text messengers and more. Prices will range from $5-80. Product will launch across all retail channels including mass and specialty to coincide with the May 9 movie release date.
In addition, Sakar was granted the rights to design and develop a full range of consumer electronics for Marvel Entertainment’s Hulk and Iron Man movies, also to be unveiled at International Toy Fair. The collections will include digital cameras, flashlights, spy gear, CD players, MP3 players, and digital video cameras.