Zodiak Kids Consumer Products Paris is bringing the girls’ brand The Saddle Club to a trio of equestrian events in France this summer.
The characters of the popular TV series, known as “Grand Galop” in France, will be featured at La Baule International Show Jumping Competition, the Grand Royal Carrousel at Versailles and the largest equestrian event in the world, the Generali Open de France.
The four-day La Baule competition, which took place May 16-19, featured a Saddle Club Kids Village that included live entertainment, activities, board games and a viewing station where kids could watch the show.
From July 4-7, The Saddle Club will co-sponsor the Grand Royal Carrousel organized by Château de Versailles Spectacles at Versailles. Inspired by the Royal Carrousel of 1662, which took place in the Tuileries Gardens, the new event features equestrian performances enhanced by fireworks, baroque costumes and opera music.
The Saddle Club will also be a co-sponsor of the Generali Open de France, taking place July 6-28, with signage across the grounds and episodes of the series screened at a designated space during Pony Week.
“We are delighted to participate in such high-profile events that are so compatible with the property’s core demographic,” says Patricia de Wilde, senior vice president, Zodiak Kids CP Paris. “These types of interesting cross-promotions greatly contribute to The Saddle Club’s consistent success in France over many years.”