Saban Takes Zui.com Global

Saban Brands announced Monday plans to globalize its recently acquired kid’s website, Zui.com, aiming at becoming the global leader in kid-safe internet-based entertainment.

Zui.com features a library of game and video content curated specifically for children, as a safe social networking application. Zui.com also operates the kid-safe Internet browser KidZui.

At MIPCOM, Saban announced that it would expand the availability of Zui, offering broadcasters the opportunity to partner with and license Zui.com’s technology to enhance their own branded, localized sites.

“The proposition we are offering to broadcast partners is similar to the approach we take in licensing a TV series,” says Elie Dekel, president, Saban Brands. “Zui.com has already collected and organized millions of pieces of kid-friendly, age-appropriate content (videos, games, activities, etc.) that, powered by Zui, provides broadcasters with the ability to deliver an engaging experience with robust safeguards to kids in their countries. In essence, we’ve created a vibrant second screen option that broadcasters can share in without the deep investment of time and money into development, design and implementation. Content can be localized, branded and translated to suit each partners’ branding, creating a kid-safe online environment that complements the broadcasters’ existing website experiences.”

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