Saban Brands has appointed Jack Sorensen as president of The Playforge, the company’s mobile social games division.
Sorensen will oversee the development of the company’s character-based mobile games for mass audiences. He will also lead efforts to expand, promote and monetize The Playforge’s digital IP, including its flagship mobile title Zombie Farm, through transmedia extensions within traditional media, licensing and merchandising.
“Jack brings a wealth of experience in gaming and digital entertainment that will be a tremendous asset to Saban Brands as we work toward our goal of further expanding our reach from online and television to mobile,” says Elie Dekel, president, Saban Brands. “His extensive experience combined with his recent work as an entrepreneur and advisor in the mobile game industry make him uniquely suited to take The Playforge to the next level.”
With more than 20 years of game industry experience, Sorensen brings proven skills in building and managing high growth businesses in technology and entertainment. He previously served as executive vice president of Worldwide Studios at video game developer and publisher THQ, where he was responsible for overseeing all product development, business development and acquisitions.
Prior to THQ, Sorensen served as an executive at the technology venture capital firm Crosspoint Venture Partners, and as president at LucasArts Entertainment.
“I am honored to have been provided with the opportunity to further grow such a talented studio’s leadership position in the digital space,” says Sorensen. “Saban Brands has undertaken ambitious initiatives to expand its digital footprint in the last year and I am excited to continue that momentum in the months to come.”