Saban Brands is growing its Julius Jr. property with a new lineup of licensing partners. The new deals expand on previously announced licensing partnerships with master toy licensee Fisher-Price and publisher Random House.
On board for the children’s brand are Accessory Innovations for backpacks, bags, headwear and cold weather products Amscan for kids’ costumes sold exclusively at Party City; Freeze for sportswear and t-shirts; High Point Design for hosiery and slipper socks; Idea Nuova Global for room décor and furniture; Jay Franco for beach, bedding and bath accessories; Komar Kids for children’s sleepwear from infant through size 8; Parigi Group for sportswear and t-shirts; and Rubie’s Costume Company for toddler costumes.
“We are delighted to announce our new licensing partners for Julius Jr. and are thrilled to see the brand growing into additional categories,” says Kirk Bloomgarden, senior vice president, global consumer products, Saban Brands. “These new licensees share our passion for the inventive spirit of the series and will develop exceptional products that we are eager to offer Julius Jr. fans.”