Saban Names 'Julius Jr.' Master Toy

Saban Brands has appointed Fisher-Price as the global master toy licensee for the upcoming animated series “Julius Jr.”

Set to air on Nick Jr. this year, the new preschool series is inspired by the Paul Frank family of characters and its iconic monkey, Julius.

“As we introduce audiences everywhere to this new entertainment property, based on the well-known Paul Frank brand and its characters, it is exciting to partner with a true leader in the toy industry and a company that knows preschool brands better than anyone,” says Elie Dekel, president, Saban Brands. “We are confident this exciting partnership with Fisher-Price will help us take the Julius Jr. brand in innovative directions.”

Fisher-Price is planning a full range of products including play sets, plush and role play toys for the global marketplace.

“We’re thrilled to be a part of this exciting new platform for the Paul Frank brand of characters that will delight preschoolers and parents alike,” says Susie Lecker, senior vice president of marketing, Fisher-Price Friends. “When preschoolers tune into the new ‘Julius Jr.’ series, they will instinctively want to expand these adventures through play. Our product offerings will ignite children’s imaginations so they can create their own magical Julius Jr. adventures at home.”

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