Saban Brands has appointed Kendall Doty as the company’s new vice president of digital.
In this new role, Doty will be responsible for growing Saban Brands’ digital products and services across online, mobile, games, apps, e-commerce and social media. Doty will oversee strategy and operations for all digital initiatives for the company’s portfolio of brands including Power Rangers, Paul Frank, Macbeth, Julius Jr., Popples and Emojiville.
Doty comes to Saban from Hub Network where she launched and managed all of the network’s digital initiatives, including the recent rebuild of their responsive website and first iOS app.
Prior to The Hub, Doty ran interactive and marketing for CBS where she managed mobile content and experiences for programs such as “Survivor,” “America’s Next Top Model” and “WWE Smackdown.” Before CBS, she managed client services for GoldPocket Interactive, a tech/entertainment startup providing second-screen interactivity for content producers and cable operators.
“Kendall is an industry leader and great addition to the Saban Brands team,” says Elie Dekel, president, Saban Brands. “This is a very exciting time for our business, and with Kendall’s vast knowledge and dynamic experience across so many digital platforms, we know she has what it takes to help us grow our ever-expanding digital presence for all of our brands.”