Saban Extends Power Rangers Deals

 

Saban Brands has extended its agreements with broadcast partner Nickelodeon and master toy licensee Bandai through 2016 for the Power Rangers franchise.

Nickelodeon and Saban Brands initiated their strategic partnership when Saban re-acquired the Power Rangers brand in 2010 and re-launched the television series with “Power Rangers Samurai” in 2011. The extension solidifies plans for additional seasons of original Power Rangers programming on Nickelodeon through 2016. 

Additionally, after more than 20 years since the brand’s introduction of the original Mighty Morphin Power Rangers toys, Bandai will continue as the global master toy partner for the franchise.

"Our partnership with Nickelodeon has been instrumental in maintaining the popularity of the Power Rangers brand and introducing the series to a new generation of kids,” says Elie Dekel, president, Saban Brands. “Furthermore, our Power Rangers partnership with Bandai has remained strong throughout the past two decades as they continue to develop new products that kids love around the world. We are thrilled to extend the agreements with both Bandai and Nickelodeon, and look forward to continuing these strong partnerships for years to come.”

“Saban’s Power Rangers Megaforce,” the 20th anniversary season of the TV series, is currently airing on Nickelodeon, with the next installment, “Power Rangers Super Megaforce,” set to premiere in early 2014.

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