The department will be led by Kirk Bloomgarden, senior vice president, global consumer products.
The new division will focus on the global expansion of licensing programs for all Saban properties and for driving the strategic consumer product plans with licensees, retailers, broadcasters and agencies worldwide.
In addition to the global team based in the U.S., Saban also plans to open new offices in London, England and Shanghai, China later this year.
“This reorganization is a very exciting venture for us and will help continue the growth of our various global brands including Power Rangers and Paul Frank as well as the upcoming Julius Jr. and Digimon Fusion properties,” says Elie Dekel, president, Saban. “We’ve assembled a world-class team, and this new division allows these uniquely talented professionals to apply their expertise to our brands on a global scale while also maximizing efficiency.”
In his new role, Bloomgarden will focus on growing Saban Brands’ licensing and merchandising business globally across the company’s portfolio of brands.
Nina Leong will move into her new role as senior bice president of strategic business development and will spearhead efforts to expand and broaden the Saban Brands portfolio, as well as strategically grow current properties. Leong will also focus on searching for new brands, particularly in the lifestyle and fashion space. Mary Rafferty and Dan Wilson also have taken on new, global roles–their titles are vice president of global consumer products and vice president of global retail, respectively.
In addition, Brian Maeda has joined the team as vice president of licensing and will focus on helping to grow Saban Brands’ business in Asia, with a focus on toys and video games.
“Saban Brands is only 3-years-old, and we’ve seen expanded growth and continued momentum in that short period of time. We have hundreds of licensees globally and our retail sales have increased exponentially year to year,” says Bloomgarden. “The new global consumer products division will help to streamline the process between licensees, retailers and all business partners globally. Our strategy for our brands has always been to ‘think globally, act locally,’ which will only be enhanced under this new structure.”
The team made its Licensing Expo debut Tuesday, where Saban also announced that it will launch the newest season of Power Rangers, “Power Rangers Super Megaforce,” in 2014 on Nickelodeon.
“As Saban Brands and Power Rangers celebrate the 20th anniversary of the iconic franchise this year, it is more apparent than ever that the show has a strong connection to fans of all ages and backgrounds,” says Elie Dekel, president, Saban Brands. “We are happy to continue our partnership with Nickelodeon and we look forward to entertaining our fans with more action-packed, super mega adventures in 2014 with ‘Power Rangers Super Megaforce.’”