E-retailer Rue La La has collaborated with Benjamin Moore for a series of curated paint palettes designed to complement shoppers’ home décor purchases.
From August through October, Rue La La's Living category will feature a curated boutique with home décor products inspired by Benjamin Moore colors.
"Color is the ultimate style inspiration, and Benjamin Moore is the gold standard for paint and color for the home," says Michael Mosca, executive vice president, Rue La La Living. "This exciting collaboration brings our members an immersive online shopping experience that offers beautiful products for every room in their homes and inspires them to create the perfect canvas for those products."
At the same time, Rue La La members who purchase products in the Living category will also receive collateral materials from Benjamin Moore that showcase the Rue La La color palette.