Licensing and branding agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
Opus Label will design RRHOF’s men’s and women’s apparel. Its t-shirt hangtags will allow customers to download songs by Hall of Fame Inductees, or ones from a certain era. Opus Label line-up will include tank tops, hoodies, sweaters, shorts, and pants in sizes XS to XXL available starting Holiday 2014 at high-end department and specialty stores.
LND Neckwear will make RRHOF-inspired men’s and boys’ neckwear, pocket squares and a four-piece vest set, available for Spring 2015 at mass-market stores, online, specialty retailers and national chains.
UMB CardPartner will supply RRHOF-cobranded Visa credit cards, available in five designs.
“These new products provide us with another mechanism for keeping fans connected to our mission, extending our brand and generating support for all of our cultural and educational activities,” says Brian Kenyon, executive vice president and and chief financial officer, Rock and Roll Hall of Fame and Museum.