Rovio Unveils New Angry Birds Brand

Rovio Entertainment has unveiled plans for a new Angry Birds extension based on the pink female character Stella.

Featuring Stella and her friends, the new extension “is all about inspiration, empowerment and other real issues, without forgetting entertainment and quirky fun.”

The entertainment company is planning to bring the brand to a range of categories including games, animation, toys and books.

“Angry Birds Stella is breaking the mold by introducing strong, passionate characters who really stand for something, while adding plenty of action and reality into the mix," says Mikael Hed, chief executive office, Rovio Entertainment. “The Angry Birds Stella story will live and evolve across physical and digital, bridging them in fun and innovative ways. Stella and her friends are here to stay, with plenty of adventures ahead of them.”

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