Rovio Strengthens CP Team

Rovio Entertainment is building up its Consumer Products Licensing unit with a ew group of seasoned executives.

Naz Cuevas has been promoted to executive vice president of the division.

“Naz Cuevas joined Rovio in 2012 and has done an outstanding job of focusing and developing our consumer licensing products line,” says Mikael Hed, chief executive officer, Rovio. “She has lead innovation through the integration of the digital and physical worlds and most importantly ensured that our products continue to offer enormous delight to our fans. I’m also very proud to announce that Naz’s team has been reinforced and that we are strengthening our support to developing territories.”

Randi Spieker has joined as vice president of licensing and retail for North America. Spieker has more than 20 years of experience in the licensing industry and was formerly vice president of licensing at Hybrid/Jem. She has alsoplayed key roles at Mattel Consumer Products and Paramount Pictures Consumer Products. Spieker will be building a strong retail and account management team for this territory, with a special focus on soft lines, fashion collections, activewear and trend categories.

Joe Lawson has joined as vice president of licensing and retail for Asia Pacific and Latin America. With more than 19 years experience in the entertainment industry, Lawson was formerly head of international promotions at DreamWorks Animation and spent 12 years at 20th Century Fox Consumer Products overseeing countless promotional partnerships for The Simpsons and other titles. Lawson will be expanding Rovio’s international markets while also strengthening the current licensing agents in his territories, with a special focus on promotional activations.

Paul Bufton will shortly join the flock as vice president of licensing and retail for EMEA. Bufton arrives from Warner Bros. Consumer Products U.K. With over 18 years experience in the consumer products industry, he is an executive with an established reputation for delivering strategic marketing and licensing initiatives on high-profile properties such as DC Comics, Harry Potter, Scooby-Doo, Fisher-Price, Lego and Star Wars. Paul will be building a retail and sales team for this territory, with a special focus on hard lines, collectibles and sporting goods, while also playing a crucial role in the Hasbro partnership.

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