Rookie Tops NFLPI Player Sales List

Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Inc.'s Top 50 Player Sales list for the first quarter of 2014, with less than one month of actual sales recorded post-NFL Draft.

In that span, Manziel surpassed Super Bowl XLVIII champion quarterback Russell Wilson of the Seattle Seahawks in overall sales, which is based on total sales of all officially licensed products from March 1 through May 31.

Manziel joins three other rookies including Texas defensive end Jadeveon Clowney, Jacksonville Jaguars quarterback Blake Bortles and St. Louis Rams defensive end Michael Sam in the Top 50.

The list, released quarterly by NFLPI (the marketing and licensing arm of the NFLPA), is based on total overall sales of all licensed products from online and traditional retail outlets as reported by more than 70 NFLPI licensees including Nike, VF Imagewear, Fanatics, Outerstuff, Fathead and McFarlane Toys. Licensed product categories include men’s, women’s and youth game jerseys and t-shirts, player murals, figurines, matted and framed photos, bobbleheads, drinkware, jewelry and electronics accessories, among others.

Among the Top 10 retail stars are some of the best players on offense and defense. Joining Manziel and Wilson to round out the Top 10 are San Francisco 49ers quarterback Colin Kaepernick, Seattle Seahawks cornerback Richard Sherman, Denver Broncos quarterback Peyton Manning, Houston Texans defensive end J.J. Watt, Seahawks running back Marshawn Lynch, Dallas Cowboys wide receiver Dez Bryant, New England Patriots quarterback Tom Brady and Green Bay Packers quarterback Aaron Rodgers.

Interestingly, three Seahawks–Wilson, Sherman and Lynch–led all players in bobblehead sales.

In conjunction with the top 50 player rankings, NFLPI also announced two new licensing agreements with Beveridge Marketing for NFL player-identified EyeBlack that incorporates name, jersey number and signature, as well as player co-branded products with former colleges and Pop Warner teams; and with Stylinity for the organizations first social commerce catalog. NFL players will use Stylinity’s in-home "style stage," an online selfie photo studio that allows fans to view photos of players’ outfits, to access product information and shop online.

NFLPI Top 50 Player Sales Rankings (March 1-May 31): 

1.     Johnny Manziel*, Cleveland Browns

2.     Russell Wilson, Seattle Seahawks

3.     Colin Kaepernick, San Francisco 49ers

4.     Richard Sherman, Seattle Seahawks

5.     Peyton Manning, Denver Broncos

6.     J.J. Watt, Houston Texans

7.     Marshawn Lynch, Seattle Seahawks

8.     Dez Bryant, Dallas Cowboys

9.     Tom Brady, New England Patriots

10. Aaron Rodgers, Green Bay Packers

11. Clay Matthews, Green Bay Packers

12. Jadeveon Clowney*, Houston Texans

13. Jason Witten, Dallas Cowboys

14. Drew Brees, New Orleans Saints

15. Patrick Willis, San Francisco 49ers

16. Doug Martin, Tampa Bay Buccaneers

17. Ryan Tannehill, Miami Dolphins

18. LeSean McCoy, Philadelphia Eagles

19. Eric Reid, San Francisco 49ers

20. Tony Romo, Dallas Cowboys

21. Jordy Nelson, Green Bay Packers

22. Adrian Peterson, Minnesota Vikings

23. Jamaal Charles, Kansas City Chiefs

24. Cameron Wake, Miami Dolphins

25. Eli Manning, New York Giants

26. Luke Kuechly, Carolina Panthers

27. Demaryius Thomas, Denver Broncos

28. Andrew Luck, Indianapolis Colts

29. Earl Thomas, Seattle Seahawks

30. NaVorro Bowman, San Francisco 49ers

31. Brandon Marshall, Chicago Bears

32. DeSean Jackson, Washington Redskins

33. Jordan Cameron, Cleveland Browns

34. Vernon Davis, San Francisco 49ers

35. Wes Welker, Denver Broncos

36. Sean Lee, Dallas Cowboys

37. Alex Smith, Kansas City Chiefs

38. Nick Foles, Philadelphia Eagles

39. Victor Cruz, New York Giants

40. Blake Bortles*, Jacksonville Jaguars

41. Michael Sam*, St. Louis Rams

42. Eddie Lacy, Green Bay Packers

43. Michael Crabtree, San Francisco 49ers

44. Frank Gore, San Francisco 49ers

45. Percy Harvin, Seattle Seahawks

46. Eric Decker, New York Jets

47. Darrelle Revis, New England Patriots

48. Geno Smith, New York Jets

49. Randall Cobb, Green Bay Packers

50. Vincent Jackson, Tampa Bay Buccaneers

*Represents sales from May 8-31.

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