Rodale Takes Men’s Health to Japan

Men’s Health is now available in the region, while Women’s Health Japan will debut this summer.

Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.

Men’s Health Japan launched this week as a channel on the Men’s+ media lifestyle site; meanwhile, Women’s Health Japan will launch a standalone website early this summer.

“We are thrilled to bring the Men’s Health and Women’s Health brands to Japan, one of the largest media markets in the world, in partnership with Hearst Fujingaho,” says Rob Novick, senior vice president, global business development, Rodale. “With consumption of digital media accelerating in Japan, we are looking forward to creating health and fitness content that is tailored for the country’s tech-savvy, motivated audiences.”

Hearst Fujingaho is the Japanese unit of Hearst Magazines International and publishes the Japanese editions of Elle, Cosmopolitan, Harper’s Bazaar, Esquire and more, as well as a variety of its own brands.

“Interest in fitness and healthy living are expected to grow in the next three years leading into the Tokyo Olympics, so the timing is perfect to introduce these two beloved brands in Japan,” says Nicolas Floquet, managing director and chief operating officer, Hearst Fujingaho, and publisher, Women’s Health Japan. “We are excited for Men’s Health and Women’s Health to bring readers the compelling content and tools they need to take action and make positive changes in their lives.” 

Additionally, last December, Rodale revealed plans to launch digital versions of Men’s Health and Women’s Health in Nigeria and Ghana in partnership with Ringier Africa Digital Publishing.

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