Rocket Schedules Second Giant Wiggle

The results are in from the Very Hungry Caterpillar Giant Wiggle in which schoolchildren across the U.K. wiggled along in giant caterpillar conga lines to celebrate the iconic books 45th anniversary March 20.

Organized in partnership with the charity Action for Children, the event brought children together to more than 750 schools and nurseries with 32,632 children taking part.

The event was so successful that Action for Children Rocket Licensing, which manages the brand’s licensing campaign through worldwide agent The Joester Loria Group, are already planning another Giant Wiggle in 2015 that will include a number of activities and promotions centered around Book Week in March 2015.

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