Poetic Gem has signed on to create a line of adult apparel in the U.K. featuring The Collective’s Annoying Orange brand, in a new deal brokered by Rocket Licensing.
The range will include t-shirts, nightwear and onesies featuring Annoying Orange and other characters from the hit web series, such as Pear and Midget Apple.
“Annoying Orange is a global phenomenon and as a character-based property is ideal for an adult clothing line, so we are delighted to be welcoming Poetic Gem on board, as they have an incredibly strong record in extending brands into the apparel sector,” says Rob Wijeratna, joint managing director, Rocket Licensing. “They will be a welcome addition to our strong roster of licensing partners, which already includes Underground Toys (toys), Egmont U.K. (publishing), Pedigree Books (annuals), TV Mania (kids’ apparel) and PMS (amusement toys).”
The new line is set to launch at retail in the next couple of months.
“We are hugely excited about the potential of the Annoying Orange license. The landscape of licensing is changing to incorporate the Internet mediums that consumers are increasingly using and we, as licensees, want to be part of this trend and take on the most popular brands coming out of this new media,” says Elliott Matthews, executive director, Poetic Gem.