RJM Licensing has been appointed by RetroBrands USA to represent the Tegrin dandruff shampoo brand.
Originally launched in the 1980s as a competitor to Head and Shoulders, Tegrin eventually went on to become the No. 2 best-selling shampoo in the U.S. for dandruff, in the part because of its pleasant smelling formula. The brand was further boosted by an ad campaign featuring baseball greats Jim Palmer and Pete Rose.
“I remember that we had Tegrin in our house, and the product smelled good and worked well," says Rob Mejia, president, RJM Licensing. "I was surprised to hear that the product has been off the market and am banking on the fond memories of Baby Boomers in particular to help us bring back this great product.”
Categories open for Tegrin licensing include shampoo, body wash, soap and lotion in the U.S. and Canada.
“Because the market for dandruff shampoo is so large–it is estimated that over 50 million Americans have dandruff–we have expectations that some entrepreneurial company will want to be involved with this iconic brand and can even develop complementary products such as eczema treatments, body wash and lotions to round out their line. RJM will also approach some retailers to see if a retail exclusive is an option,” says Jeff Kaplan, president, RetroBrands USA.