Ripe Ideas added two new clients and is planting some new deals for The New York Botanical Garden. Together with Camp Brands Holdings, the agency plans to devise a comeback strategy for 1980s fashion brand Camp Beverly Hills. Already on board is Project Runway winner and teen style setter Jay McCarroll, who will design the collection of apparel and accessories for teens and tweens. A teen book series is also in the works as is entry into many other product categories. On the design side, the company partnered with Jackie Shapiro to represent the French Bull brand and its mass-market “sister” brand MOE 3.
For long-term client The New York Botanical Garden, Ripe Ideas signed deals with MeadWestvaco for stationery, paper, and home-office products; Larson Juhl for fine art prints; Enchante Accessories for botanical personal care; and Biederlack for home accessories. The agreements pave the way for the launch of new product lines featuring artwork from the collections of the Garden’s LuEsther T. Mertz Library, the most important horticultural and botanical library in the world.