The new toy line lets kids build and customize their own car with snap-on parts including custom rims, engines, and sidepipes that are interchangeable across the line. Kids can choose from authentic automotive cars like the Dodge Viper and Chevy Corvette as well as superhero cars that feature Spider-Man and Batman.
“We’ve received an overwhelming response to our brand based on our company-owned flagship stores and we are looking forward to delivering that unique play pattern to a broader market with Xtreme Customz,” says Lisa Materazzo, vice president, marketing and business development, Ridemakerz. “We plan to further expand our brand next year with line extensions and exciting new licensed properties.”
The Ridermakerz brand first launched in 2007 as a build-a-car workshop in Myrtle Beach, South Carolina and currently has four stores in California, South Carolina, Florida and Missouri.