The U.K. multi-character girls’ magazine, Sparkle World, is making its first foray into licensing in partnership with the clothing brand Horses With Attitude.
The deal was brokered by Redan Alchemy, the licensing division of Sparkle World publisher, Redan Publishing.
HWA is planning a line of customizable t-shirts, hoodies and bags that will be available on the magazine’s website, SparkleWorld.com, and via Redan Publishing’s new online store RedanStore.co.uk.
Girls will be able to personalize all the products in the line to include their own names.
“We have long seen huge potential in Sparkle World as a leading lifestyle brand for primary girls,” says Michael Gottlieb, chief executive officer, Redan Alchemy. “Feedback from readers and their parents indicates that a fashion line is long overdue, and with the perfect marketing tool at our disposal in the form of Redan’s top-selling magazines, we hope HWA’s bespoke clothing ranges will be a huge success and great addition to the Sparkle World brand.”
HWA already produces similar clothing lines for Redan’s character The Goblin Princess and girls’ magazine Ponies & Co.