A Record Year for New Artists

Porterfield's Fine Art Licensing has signed two new artists, Donna Knold and Lyn Gianni, to its roster of fine artists. Porterfield's is a leading commercial international art licensing company that has been ranked the No. 1 online art licensing company by Google for the ninth year in a row.

The company has had a record year in terms of signing new artists. "We usually sign three new artists a year, but we've taken on six new artists in the last seven months," says Porterfield's president Lance Klass.

Klass is excited about adding Donna Knold, an award-winning artist and illustrator, to the company's roster. Best-known as an illustrator of children's books, Knold has an impressive line of credits and has created artwork for a number of prestigious clients, including Time Warner. Her cheerful, folk-art images include seasonal and holiday works, as well as images that have everyday appeal.

"Her art is perfect for today's market, and I expect her to have a long and very successful career in licensing art into a very broad array of commercial products," says Klass. "I see her in the mass market, Walmart, Target, Kohl's, on decorative flags, jigsaw puzzles, giftware. Every one of her collections is totally different, she is an amazingly versatile artist."

Klass says many of her images can be reworked, and her borders lend themselves to many applications. "I see a lot of opportunity for her borders in paper products," he says. "We have done licensing with paper towels, and I can see that for Donna's art."

Porterfield's also is introducing the art of award-winning Lyn Gianni at Licensing International Expo. Her charming paintings of cats, dogs and other creatures, realistic sea life paintings and inspirational captioned images draw on her Hawaiian origins and reflect her island heritage.

Gianni's full-color paintings incorporate rainbow hues, and her paintings of saltwater fish depict species indigenous to tropical reefs. The fish are arranged on a white background so that each stands out as an individual design element.

Her recent Chubbettes collection depicts plus-size women having fun in positive, self-affirming images that have been gaining attention in the market.

Klass believes this versatile and creative artist will have licensing appeal from "apparel to crafts, needlework to prints, home décor to giftware."

Both artists will be featured at the Licensing Expo. "It's a vibrant, active show," says Klass. "The companies that are going to make it through this economy will be those that are determinedly optimistic. Strong licenses can help."

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